Thursday

Polishing our souls

Last week I sat on a train opposite a kid eating a packet of Walkers' Salt and Vinegar crisps (or chips for those of you on the other side of the Atlantic). When he'd finished enthusiastically eating the contents of the bag, he then tore the bag open and used his finger to mop up every last scrap of Salt and Vinegar flavouring from the bag, making sure that he got right into the corners of the bag so as not to miss any. Andrea Weckerle's post, What's Next ... Chicken Soup for the Blogger's Soul?, on the proliferation of the Chicken Soup series of books reminded me of this kid.

Andrea lists 9 Chicken Soup titles (as well as the asthma variation that prompted the post) from Chicken Soup for the Scrapbooker's Soul to Chicken Soup for the Country Soul (comes with its own CD). It seems that the authors of the series (messrs Victor Hansen and Canfield) have metaphorically torn open the bag and are delving into the corners to extract every last scrap of Chicken Soup flavour they can.

As we develop more sophisticated approaches to content delivery we are demanding relevant and personalised approaches from the information streams that we consume. As Andrea says: 'At a time when personalization and "all about me" don't show any sign of abating... pretty soon we'll all have our own Chicken Soup book.'

The Chicken Soup for the Blogger's Soul that Andrea is holding out for may be a way off but this got me thinking about what the differences are between souls. How does a sports fan's soul differ from the mother of a pre-schooler's soul, and what differences in approach and delivery of content is there in the Chicken Soup books? Mark Victor Hansen has hit upon a successful template and a way in which to deliver the kind of personalised content that we so desire.


The ultimate test, I suppose, would be to see if a Dentist who is also a golfer and mother of a pre-school child bought 3 different Chicken Soup books to care for each aspect of her soul.

[note - sorry, I couldn't resist the title]


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1 Comments:

Anonymous Andrea Weckerle said...

I'll start working on this. Especially since I know we can self-publish the book.

9:05 pm  

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