Stealth marketing

Now here's a thing. The guys at Howies work out of an office space/warehouse near Cardigan Bay in Wales. It has no heating and if the weather here is anything to go by, it's jolly cold. In one of their latest short-but-descriptive posts Howies' anonymous blogger informs us that "twelve members of the howies team [of 10] are wearing [Howies] Merino base layers". Can't ask for more product recommendation than the people who produce it using it themselves.

The Howies blog posts give us glimpses into the lives of the staff, the daily goings-on at the company and almost without realising it we're treated to a bit of marketing about the products themselves. Very clever use of blogging for marketing purposes. Companies take note.

Howies merino wool:
not quite Calvin Klein but they keep your bits warm


Anonymous Serge said...

*Cardigan* Bay, now that sounds warm and comfy to me. But then again, I have no clue what the climate in Wales is like. If it's anything like what we have here, I can image you could use that merino wool uhm contraption.

12:28 pm  
Blogger Pub said...

Wet and windy and cold in the winter (10 months). Beautiful in the summer (2 months). It's a bit wild out that way - and all the better for being so.

12:48 pm  

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